Friday, October 30, 2009

Conservatives are Making a Difference on Digg


Greetings fellow Conservative Diggers!

I thought I might note that we have promoted yet another story to the front page of digg. Less than 15 hours after I submitted it,"CNN: Clunkers: Taxpayers paid $24,000 per car" has made the top of the list on the front page of Digg.

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The thrilling news is that Conservative stories are popping up ever more frequently on the Digg front page!

You may be asking yourself... why does it matter? Won't the overwhelming majority of digg liberals just bury down anything they perceive to be anti-Obama or pro-Conservative?

First, it matters because our goal is to get Conservative news, research and messaging in front of as many people as possible. Digg generates about 10x as much traffic as it's nearest social bookmarking competitor, that makes it the premier candidate for this type of initiative. To quantify this, the above story currently has just under 100 diggs, but it has already generated well over 300 views just from Digg alone!

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And that's within the first 1/2 day and not including traffic generated by referrals through other services (like Facebook or Twitter) which use different links. Excitingly, this story is just a small case stufy - part and parcel of a string of Conservative stories we've helped bump to the DIgg front page in the past month or so. One recent anti-Obama story even managed to accumulate over 3,000 diggs and 34,000 views.

Secondly, it doesn't matter how fast the liberal diggers bury the story... well, to some extent it does because it reduces the exposure our story gets... but the main goal is to have Conservative representation on the main page of Digg. Why?

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*Info found and graph generated on Compete

Digg.com generates massive amounts of traffic - nearly 50 million people monthly. Are all those people checking out the main page popular stories on Digg? No. Do all of those people log in every day? No. But consider this, 50 million people visit Digg each month. That's an average of 1,7 million visitors a day. Even if only one out of every hundred digg visitors happens to look at the home page each day, that's 16,667 people in a single day!

More poignantly, the top echelon of popular liberal stories on digg rarely break 5,000 diggs. Most of their political propaganda only gets 1-2k diggs. That means there are ~12-15,000 people potentially looking at the Digg main page trying to make up their minds. If Conservatism has no presence on that front page, we've lost the battle for those thousands of opinions before it even began.

I've said it more times than I can remember: Digg is too powerful a social media tool to forfeit to the Left. Conservatives are making a difference. We've seen the political leanings of the Digg community starting to shift since we started this site, and we'd like to think we've played some role in that.

We'd like to see all of you get involved. Make digg recommendations to us - either here on the forum as a reply to a post, or on our Facebook forum. Above all else, this site exists to help Conservative organize, concert and focus our efforts so as to optimize the influence of our message.

Digg on!
D&B Staff

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